Tools
Figma
Adobe Illustrator
Miro
After consulting with a group of seniors, I came to the conclusion that the Apple website isn’t suitable for the older generation given that it has lots of distracting and complicated elements. The goal was to redesign the website with a more simple, accessible, and clean approach. This redesign is specifically targeting Jane who’s a gardener and plant collector.
Disciplines
Web Design
Mobile
Illustration
User Interviews
UX UI
Prototyping
The symbols were purposely made to be labeled, in order to make it easier for the elderly to interact with the website. Buttons were also made larger for accessibility.
Below are some minimal mobile high fidelity mockups focusing on the features that seniors have the most interest in.
